Resume
Experience
MAR 2024 - Present
MANAGER, GLOBAL SEO
WeightWatchers
New York, NY (Remote)
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Single-handedly develop and implement ongoing SEO strategy optimizations for 14 global WeightWatchers websites and mobile apps
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Pivot brand from a traditional weight loss company to an authority in the medical space, growing Page 1 clinical keyword rankings by 206% in 10 months
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Conduct crawls to monitor the health of owned sites and perform ongoing technical and content audits to advise on optimizations
JAN 2022 - MAR 2024
HEAD OF SEO
Wonderist Agency
San Diego, CA
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Managed a $3M+ SEO department and helped grow annual revenue by 109% in two years
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Oversaw a 7-person team and fostered collaboration and innovation to achieve the highest ROI for 400+ healthcare clients
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Provided feedback to SEO team members and cultivated growth within their roles
DEC 2019 - DEC 2021
SEO TEAM LEAD
1Point21 Interactive
San Diego, CA
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Provided strategic leadership and guidance to a team of three SEO professionals
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Executed a holistic SEO strategy for a law firm, which resulted in a 1,273% increase in organic traffic and a 533% boost in Page 1 keyword rankings in 12 months
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Optimized and published 80+ pieces of SEO content for 15-20 clients each month
APR 2019 - DEC 2019
SEO STRATEGIST
Power Digital Marketing
San Diego, CA
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Increased organic traffic by 88% and revenue by 35% YoY for a startup cosmetic brand
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Collaborated with the content team to develop data-driven content strategies that aligned with overall SEO goals for 12-14 clients across a variety of industries
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Performed technical SEO analyses and implemented Schema to boost search performance
DEC 2017 - APR 2019
SR. SEO SPECIALIST
1Point21 Interactive
San Diego, CA
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Optimized site content, which resulted in a 684% increase in organic traffic in 12 months
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Developed and implemented a viral link building strategy for a law firm, which resulted in 100+ backlinks and an interview on the Today Show
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Partnered with the web team to improve site speed and optimize technical elements
OCT 2014 - DEC 2017
SEO SPECIALIST
1Point21 Interactive
San Diego, CA
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Conducted competitor analysis and identified gaps in clients’ SEO and content strategies
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Executed in-depth keyword research and developed 40+ SEO content outlines for 10-12 clients each month
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Monitored site performance metrics in Google Search Console and fixed indexing issues
Education
2008 - 2013
SAN DIEGO STATE UNIVERSITY
Bachelor of Science, Marketing
San Diego, CA
Related coursework:
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Consumer and Buyer Behavior
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Marketing Research
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Integrated Marketing Communications
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Retail Marketing Methods
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International Business Strategy and Integration
Skills
SEO Strategy & Implementation
Keyword Research & Analysis
On-Page Optimization
Content Strategy & Development
Off-Page SEO & Digital PR
Technical SEO Auditing & Analysis
Local SEO
Programmatic SEO
E-commerce SEO
Competitor Research & Analysis
HTML/CSS
Leadership & Team Development
Tools
Google Analytics 4
Google Search Console
Google Business Profile
Semrush
Moz
Ahrefs
Screaming Frog
Majestic
BrightLocal
LocalViking
CMS
WordPress
Wix
Webflow
Shopify
Squarespace
GoDaddy Website Builder
Drupal